Indian OTT video service Disney+ Hotstar has more than doubled weekly views of its content cards, the elements in the UI that represent individual titles in the content carousel. The company has attributed this directly to improving its previously poorly responsive UI on set tops and smart TVs. With Disney+ Hotstar at just 36 million subscribers as of the second quarter of 2024, compared with 52.9 million a year earlier (a 32% year on year decrease), the Disney India venture is taking unconventional engineering measures to differentiate from the competition. By testing the platform’s responsiveness and rebuilding carousels to improve responsiveness, Disney+ Hotstar has brought direct engagement benefits, according to a case study recently penned by Disney+ Hotstar…