YouTube ad revenue grew by 13% in Q2 2024 compared to the same period last year, reaching $8.9 billion. This rise nonetheless fell short of Wall Street’s expectations, as estimates had placed the video platform’s ad revenue some $700 million higher. In the first quarter of 2024, YouTube’s ad spend boomed 21% compared to the previous year, reaching 8.1%. Analysts were perhaps too optimistic for the most recent quarter. During the tech giant’s earnings call for the quarter, Alphabet and Google CEO Sunder Pichai cited Nielsen data to proclaim YouTube as the remaining top streaming service in the US, in terms of watch time, for the 17th month in a row. Combining viewership across all media companies, YouTube falls…