China is typically a closed book to anyone outside of its borders or without sufficient inside contacts. That changed for Faultline this week, as The Ultra HD World Alliance (UWA) held its 2024 conference in Shenzhen, with Faultline represented by Thierry Fautier, who presented on AI’s role in UHD production and distribution. The event hosted 700 attendees and was streamed via China Media Group, garnering an impressive 3 million views. Vendors showcased UWA-compliant technologies in parallel demo sessions. China’s objective for UHD technology is to achieve independence from royalty-based or potentially US-sanctioned technologies, including HEVC, various HDR standards (e.g., Dolby Vision, HDR10+, InterDigital), and NGA formats (e.g., Atmos, MPEG-H, DTS-X). To this end, China has endorsed AVS3 as the video…