Sensing the fragility of the TV streaming marketplace, Roku has gone nuclear at CES 2025. The device-slinger-turned-advertising-powerhouse has announced a slew of back-end technology updates to coincide with celebrations that the company surpassed 90 million streaming households in the first week of January 2025, an increase from the 85.5 million active users posted in October 2024. This is a global figure, and Roku—after declaring in Q4 2024 that it would no longer provide quarterly updates on active users—is now present in nearly half of all US broadband households. With an estimated 92% of US households having access to broadband, as of 2024 figures, that puts total broadband homes at around 118 million—implying that Roku is present in almost 60 million…