Augmented Reality (AR) glasses and variants of smart glasses could be seen in abundance at CES 2025. If you analyze these wearable devices through a strategic prism, you will see it as a market with multiple segments all producing their own glasses, to hopefully please the billions of mobile phone users. The stakes are high. CES 2025 highlighted the rapid evolution of smart glasses, with multiple categories emerging to address diverse use cases: Projection Glasses: these glasses (e.g., Xreal, Rokid) create a virtual display powered by an external device like a PC, mobile phone, or tablet. Pass-through Smart Glasses: designed for consuming audio, recording images and video, and integrating AI assistants. This category has three subcategories: Without a display (e.g.,…