A crop of the top broadcast and sports brands in the US are ready to jump off satellite distribution completely and shift towards a CDN-based IP software approach, according to video software stalwart Synamedia. The teaser follows a trend of smaller scale deals of content owners switching out legacy on-prem systems for Synamedia’s cloud-based workflows, such as Caribbean sports channel SportsMax. With Synamedia historically working with household names in the US like NBC Sports, PBS, NHL, and various regional sports networks (RSNs), the company is suggesting that satellite distribution is at a tipping point—and Synamedia’s technology is happily nudging customers over the edge. Before reading any further, a disclaimer: we are talking here about video distribution (moving video from a…