Five years ago this week… Faultline was given an early glimpse into the still-unfinished licensing structure of V-Nova’s LCEVC codec standard, a few months before its finalization. Amid industry skepticism, V-Nova’s CEO Guido Meardi promised fair, accessible licensing that aimed to be cheaper than so-called royalty-free models, and prioritized building adoption over immediate revenue. As of 2025, V-Nova has made significant progress toward the goals outlined in the 2020 article but with mixed results. The company did deliver on making LCEVC available with clearer and fairer licensing terms than many feared. However, the broader industry’s ongoing codec fragmentation and cautious stance on licensing complexities have limited LCEVC’s market penetration. ITVX eyes more cost cuts after hitting breakeven: ITV has…