Yospace, the dynamic ad insertion (DAI) division of RTL Group, has become a credible go-to source for data following large-scale live events – dishing out information you’ll struggle to find anywhere else. The latest data dump from Yospace comes from the UEFA Women’s European 2025 soccer tournament, which concluded on July 27. During the competition’s 25-day duration, Yospace claims to have stitched 6 billion addressable ads from 57 live streams across three continents. For some rights holders, they doubled the number of addressable ads stitched compared to the 2022 Women’s Euros tournament. This worked out as 30,000 more ads per day than for the men’s equivalent tournament in 2024, so 750,000 more in total. While it sounds impressive, when we…