Though the technical specifications have long been finalized for Brazil’s next-generation digital broadcast standard, DTV+ (TV 3.0), the products that will be deployed across the country to power this technical upgrade are up for grabs ahead of commercial launch before the 2026 FIFA soccer World Cup. The floodgates have opened at SET Expo in São Paulo this week, with technologies being flaunted from suppliers including iWedia, Triveni Digital, Allegro DVT, Playbox Neo, Enensys Technologies, and of course the ATSC itself. These range from monitoring and playout tools, to middleware and immersive audio. With more than half (53.5%) of all internet users in Brazil using TVs to access content (up from 32.2% in 2019), the Brazilian market is ripe for a hybrid…