BBC R&D and Sony are collaborating at IBC 2025 to raise awareness about the C2PA (Coalition for Content Provenance and Authenticity)—a project founded in 2021 by Adobe, Arm, BBC, Intel, Microsoft, and Truepic with the aim of bringing transparency to the origin of media in the age of rampant AI and dangerous deepfakes. When an announcement emphasizes awareness over any tangible development, one has to question whether the C2PA movement is behind where it wants to be at this stage—suggesting the battle against provenance and authenticity is being lost? The only tangible demo of C2PA to take place at IBC 2025, according to a joint BBC R&D + Sony press release this week, will be Sony’s PXW-Z300 camcorder, which launched…