One of the most gratifying demos at IBC 2025 came from 3 Screen Solutions (3SS), the German TV app developer, whose 3Ready Hero toolkit illustrated how conversational voice search on the TV should feel today. The experience, however, was bittersweet; a vivid reminder that voice search remains years behind where it could and should be. Hero, 3SS’s AI-based conversational interface for Android TV set tops, was unveiled earlier this year. It allows users to interact with search via voice or text and aims to enhance content discovery, improve customer satisfaction, and reduce operational costs for pay TV operators. Faultline’s hands-on encounter with Hero revealed both the promise and the gap in the industry. The platform quickly located a chosen movie…