Swiss telco Sunrise is declaring itself the first TV provider in Switzerland to launch a true AI-based content search function. That may hold water domestically, but not globally, with Orange, Vodafone, and others touting similar AI-powered discovery for some time. Dubbed SuperSearch, Sunrise’s new feature vows to make tedious search “a thing of the past.” If we had a dollar for every time we heard that pitch, we’d probably match Sunrise’s market cap, yet things are different in 2025, thanks to the democratization of generative AI. Powered by Google Gemini Flash, SuperSearch interprets conversational voice commands, returning contextual results and recommendations rather than keyword matches. The feature is available only to Sunrise TV Box users and supports natural speech inputs…