Another week, another pay TV operator has ambitions of retaining relevance by expanding its streaming app footprint from connected TV devices to a broader range of smart TVs. Canadian operator Telus has cut the ribbon on its Telus TV+ platform on Samsung and LG smart TVs – building on the April 2025 launch on Fire TV devices. 3 Screen Solutions (3SS), the German TV app developer, is the brains behind the project, delivering its 3Ready application framework to deliver navigation and personalization that runs consistently across devices. Having a core cross-platform framework rather than siloed app operations is essentially in modern video streaming, for subscriber preservation as well as employee sanity. For 3SS, the company’s strategy is to guide pay…