The battlefield for the future of sports is keeping fans engaged, and sports streamer DAZN is leaning hard into the fan engagement angle. Speaking during a SportsPro webinar, Zur Karlinsky, DAZN’s Head of Go to Market, revealed that its live “Fan Zone” platform has exploded from a couple of weekly watch parties to 13,000 events in 2025. In some regions, fans in the zone watch 50% more minutes per game and are less likely to churn. The goal for 2026 is to build an always-on sports community, not just around live events, by borrowing the best mechanics from social media to keep fans hooked midweek—where engagement typically slumps. From there, converting casual fans into premium subscribers is the next frontier.…