While much of the sports streaming industry remains transfixed by the gravitational pull of soccer, German sports streamer Dyn Media has built its entire pitch around the opposite idea – everything except soccer. Speaking at Connected TV World Summit 2026 this week, Dyn’s CEO Andreas Heyden outlined a strategy that looks increasingly like a counter-programming experiment for Europe’s largest sports market. Germany is considered the fifth-largest entertainment market globally, yet its streaming sports economy has been overwhelmingly defined by soccer rights carved up between heavyweights such as Dazn, Sky, and Deutsche Telekom. Dyn—majority owned by German publishing giant Axel Springer—decided to look elsewhere. When the company launched in 2023, internal research suggested the German market contained around 23 million soccer…