One of the most excruciating moments at last week’s Connected TV World Summit came when a panel of TV executives were given a parting question to wrap up a session on how pay TV operators can better control content discovery. The closing question, addressed to representatives from Magenta Telekom Austria, One Hungary, Nagra, and Narrative Entertainment, was simple: “What is something you have watched on TV recently that you would recommend?” Shell-shocked by the first unplanned question of the session, all but one of the four speakers shapeshifted into deer caught in the headlights—taken aback by the sheer brazenness to ask an actual TV question at a TV conference. We are not in the business of attacking individual characters, so…