In another post-event bragging exercise, Yospace, the dynamic ad insertion (DAI) arm of RTL Group, claims to have stitched 5.4 billion one-to-one addressable OTT ads during February’s Milano Cortina 2026 Winter Olympics. While digging beneath the headline numbers, Faultline learned that the server-side ad insertion (SSAI) specialist expects its first customer deployment of server-guided ad insertion (SGAI) to go live before the summer (a notable shift we return to further down). Yospace’s Olympic boast is ultimately an exercise in marketing the steady march toward ad-supported streaming, underscored by a 35.7% increase in ads stitched compared to the 4 billion addressable ads reportedly stitched by Yospace for the Paris 2024 Summer Olympics. At a global level, the Summer Olympics are one…