The virtual Immersive Media Summit, one of NAB Show’s off-season online experimental events produced with Future Media, offered a glimpse into the evolving craft of immersive storytelling. Faultline’s takeaway was that, while the rules are changing, the humans behind the craft remain indispensable, at least from the biased point of view of VFX artists themselves. Scott Lynch of Chicago-based Voyre, an immersive studio, presented a clear framing for immersive novices about the difference between AR/VR/XR/MR experiences and traditional storytelling. Voyre has worked on live sports, concerts, space simulations, horror experiences like Meta’s Faceless Lady, and marketing/tradeshow content. Lynch stressed that immersion exists on a spectrum—from subtle augmentation on a smartphone to fully taking over a user’s world with a spatial…