“First view of the day” is not a metric that most content platforms had on their 2026 bucket lists. Yet data insights firm Digital i believes the day’s first TV click is the most “honest” viewing metric in all the streaming land—one it believes has the power to turn a dormant subscriber into an active one. Many measurement purists will not agree, as there are ambiguities in the methodology. Chief among them is how often a “first view” is an intentional choice? Resume playback, autoplay, and ‘Continue Watching’ rails may account for a significant share of these first-view sessions—habits counted by Digital i as calculated decisions by viewers. Further, what defines a day anyway? The parameters of any single 24-hour…