This is a tale of the perils faced by technology providers when over relying on a single flagship customer, and the competencies required to execute a recovery story in the wake of losing a critical revenue stream. Faultline first wrote about a Dutch company called Cleeng back in 2016, which at the time was being namedropped as an emerging expert in subscription billing and churn management by OTT video platform vendors like Brightcove (acquired by Bending Spoons) and Arkena (went out of business in 2019). But it wasn’t until 2022 when Cleeng’s hockey stick kicked off, aided by the signature of one major new client—the NFL. Naturally, Cleeng made a big song and dance about its illustrious new American football…