Faultline’s sister forecasting service Rethink TV has just published its updated video codecs forecast 2026-2031. One of the key takeaways listed in the executive summary states that one unnamed transcoding vendor felt strongly that LCEVC (Low Complexity Enhancement Video Coding), a software-based efficiency upgrade for existing streaming technologies, would “fade into obscurity” within the next couple of years. Naturally, V-Nova—the founder of LCEVC (MPEG-5 Part-2)—was displeased with this comment. Indeed, a throwaway remark from a lone adversary of LCEVC should arguably not be occupying the second spot on a list of key takeaways from a broad piece of market research from a revered source of M&E industry data. However, the full report offers much more context. Yet from Faultline’s point…