Video software heavyweight Synamedia is always a ball of fire around this time of year, spitting out product launches, updates, and announcements like solar flares. This year’s pre-NAB barrage spans enhanced B2B distribution tools, streaming hardware strategies, new AI plug-ins, MoQ demos, sports monetization, C-band, and a couple of supposed industry firsts—one in edge watermarking, the other in multiview. We could not possibly cover all of this in one bite, so Faultline will be spreading things out over the coming weeks. For the sake of urgency, this article zooms in on Synamedia’s claim that it has launched the market’s first multiview method that removes the need for player integration or large-scale transcoding. Providing Faultline with the exclusive insights were Synamedia’s…