In a market drunk on AI video upscaling and compression claims, how many companies have stopped to question whether any of this claimed quality improvement actually looks better to the human eye? The answer, according to video optimization firm Beamr, cannot be found in the industry’s comfort blanket of objective metrics like PSNR, SSIM, and even VMAF, which can be routinely “fooled” and increasingly detached from perceptual reality. At NAB 2026, Beamr is launching an expanded version of its Vista platform, positioned as a scalable subjective testing service. The company frames Vista as a bridge between fast-but-flawed metrics and slow-but-expensive lab-based human testing, by building an environment where real human viewers are brought into the loop. Speaking to Faultline, Chief…