$5 cartoon SVoD out of the Boomerang channel

There will be many animation SVoDs made up from the huge 60 year history of cartoons, but so far, cartoon content has always made plenty of cash and worried too much about undermining existing revenues to go fully OTT. But this week Turner and its sister company Warner Brothers partnered to create an SVoD version of the successful Boomerang TV channel.

Turner Boomerang’s channel launched in 1992 internationally and then went to the US in 2000, and began life as a spin off from the Cartoon Network and has built up over 40 million US viewers.

It was only 3 years ago, that it began to take advertising and looked for additional international distribution and in 2015 it stopped being simply a repeat channel and began to commission original programming, relegating its archives to quiet periods of the day. It has had a VoD version on cable for over a decade.

It is those vast archives that it will make available SVoD, and will launch on the web plus iOS and Android devices. It will be driven by the Hanna-Barbera, Looney Tunes and MGM library brands with over 5,000 titles. Franchises include Scooby Doo, Tom & Jerry, Bugs Bunny, The Jetsons and The Flintstones and will feature new content from these favorites.

The Boomerang OTT service will be powered by applications and technology developed by DramaFever, a Warner Brothers company. Drama Fever built its own delivery software and currently has licenses to strong Korean content, which it shows with sub-titles in the US. The Boomerang service will be ad-free and cost $5 a month or $40 a year.

The product will expand to several more platforms after launch, including Amazon, Roku and Apple TV and Turner and Warner Brothers say they will explore additional distribution opportunities with both new and existing partners in the future, internationally we presume.