At a journalist and analyst presentation last week, 7FiveFive Managing Director Tim Burton recognized an area for improvement in the company’s marketing – customers typically only realize they need the broadcast services vendor’s skills after a project has failed. Headquartered in the UK, 7FiveFive uses the AWS platform to provide a ‘PC-over-IP’ (PCoIP) service called Lens, to companies that require high-performance workstations for unpredictable workloads, as part of its video workflow construction services – whether cloud, hybrid, or on-prem. Lens uses adaptive pooling to automatically maintain a minimum level of available workstations, and dynamically shuts down unused workstations, helping reduce cloud costs by making systems available only when they are truly needed—driven by an analysis of a customer’s workflow. Burton…