There was a hint of backlash against 8K at the recent NAB 2019 Show in Las Vegas and TV makers have only themselves to blame. It was at the previous big US show, CES 2019 in January, that a group of CE makers launched the 8K Association with a remit to “educate the market” about the technology’s potential value for service providers as well as content creators. Founding members included panel maker AU Optronics, but more significantly Hisense, Panasonic, Samsung and TCL. Yet it was names not on the list which raised eyebrows and set the more subdued tone for 8K at NAB, with Sony and LG the most prominent omissions. The criticism is that CE makers are merely reacting to…