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8K evangelists bet on sports and future proofing to gain momentum

8K has been so long coming that many have doubted it would ever really arrive, given that at face value it offers little perceptible improvement over 4K with HDR for most content and almost all viewers. However, it has become clear that content shot at 8K downscaled to 4K or 1080p full HD looks better than when created at lower resolutions. This is because it is easier to determine the optimum color and luminance of a pixel when there were originally eight occupying that space, giving advanced algorithms more scope to generate the best picture possible. Furthermore, there are use cases where 8K is advantageous, such as allowing users to zoom in on pictures to blow up some detail or…

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