In the latest blatant example of modern media’s “if you can’t beat ‘em, join ‘em” trend, Disney has jumped into bed with Sora—OpenAI’s video-first AI model. Right now, this looks like a much better deal for OpenAI than for Disney. With the stroke of a pen and the power of infinite prompts, the three-year licensing agreement between Disney and OpenAI, inked mid-December, undermines 100 years of entertainment legacy. Yet, by the same token, partnerships with AI powerhouses are increasingly seen as a necessary survival tactic for the crumbling foundations of former mass media empires. But while structural integrity might be preserved temporarily through licensing deals such as this, brand integrity may suffer in the long term. Looking at the fine print of Disney’s deal with…