Since its agentic AI orchestration layer Compose was debuted at IBC 2025, Swedish TV UX developer Accedo is teasing new agentic AI developments ahead of the 2026 Amsterdam tradeshow—this time with a quality assurance (QA) twist. From a pre-IBC media day hosted at Accedo’s London office, CEO Michael Lantz introduced how Accedo is testing AI agent “personas”—varying in age and demographic—that are able to mimic human viewers by watching streams to detect pipeline issues and score playback. The latest agentic experiment effectively shifts the technology from operating the service, to pretending to be the person using it—in turn showcasing how Accedo is applying agentic AI to more specific parts of the OTT workflow. “Most viewers reach content through a small…