Whether or not you think the advertising industry gets an undue amount of stick for driving up emissions from global streaming consumption, those involved must show they are engaged with sustainability efforts. As such, we are observing ad tech vendors, media agencies and their various consortiums rapidly forming industry bodies to absolve their supposed sins. Ad management vendor Viant Technology is among many new recruits to cross-industry sustainability coalition Ad Net Zero, which has just launched its US-based arm. Originating in the UK in late 2020, Ad Net Zero looks to drive change and action around sustainability in the advertising industry. The US branch of Ad Net Zero already has 50 member organizations which collectively represent 40% of the world’s…