One of the new names on Faultline’s radar at the 2024 NAB Show was UK-based Ad Signal, brought to our attention by its participation in the emerging Digital Sustainability Alliance (DSA), with decentralized cloud object storage company Storj and distributed GPU provider Valdi. CEO Tom Dunning tells us that Ad Signal is working on eight products, four of which are patented or patent-pending. One technology is Ad Signal’s fingerprinting-based deduplication offering Match, which tries to address the issue of “versionitis” among content holders suffering from bloating storage costs, by keeping useless minutely different versions of individual titles. Match enables content holders to eliminate redundant files. “Nobody cleans up after themselves,” Dunning said, noting that lower resolution proxy versions of…