Surveying the state of standardization in ad tech is the necessary conversation that no one wants to have. While achieving interoperability would promise much higher revenues across the board, taking stock of the current state of the industry always seems to circle around two points – noting how little progress has been made, and how much further we have left to go. A panel discussion at the Stream TV Advertising Summit 2023 circled around the woes of unified measurement, the end goal of which is to be able to aggregate all measurement data regardless of a user’s location, viewing device, or the reporting preferences of the measurement vendor that sourced the data. It took at least half an hour before…