Start-ups in advertising technology are finding their coffers rather empty this year, as ad-related ventures in the US have raised only $360 million more than halfway through 2024, according to data from Crunchbase. Investments in previous years reached multiple $billions. This is most likely the knock-on effect of increased investments in artificial intelligence. As shown in the attached graph tracking total funding and total rounds in ad tech since 2015, taken from Crunchbase’s report, funding was also low in 2023, after two previous years of highs with total investments surpassing $3 billion in 2022 and $4 billion in 2021. Logically, there have also been fewer rounds exceeding $200,000 of investments this year than in other years since 2015. It is…