With many looking to gaming as the next budding opportunity for advertisers, Faultline is checking in with those at the heart of the industry to see how they are prepping. This week, we caught up with Kristan Rivers, CEO and co-founder of AdInMo. Founded in 2017, the Edinburgh-based company places dynamic in-game ads – adverts embedded into gameplay – into digital games. This is done via two arms – providing SDKs and integrations to developers, and matching developers and advertisers through its own internal ad-exchange. Increasingly, the company is starting to work with external ad-exchange platforms, too. “We’re a technology platform but there’s a sales process as well”, explained Rivers. “We’re an ad network – we match audiences with brands.”…