As measurement in the ad industry becomes ever more crucial for assessing and improving ad conversion rates, frustrations oriented towards walled gardens continue to mount and are becoming increasingly vocal. This frustration was palpable during Streaing Media Connect’s opening session focusing on the red-hot topic of streaming and connected TV advertising, where a panel of advertisers and publishers agreed that advertisers are yearning for more information from platforms keeping data close to their chests. On top of platforms refusing to share information, there is also the issue that the information provided is not always easy to compare. Erin Firneno, SVP Business Intelligence for Advertiser Perceptions, critiqued that apples-to-oranges metrics provided by different publishers can make comparisons difficult. One of the…