ContentWise, the Italy-based content recommendations engine turned AI customer experience company, is parading new agentic AI capabilities. These are supposedly a game-changer for the speed of innovation among content companies—allowing complex ideas to be tested in hours rather than weeks. While it sounds buzzy, ContentWise looks to be one of the early vendors in personalization to integrate multi-agent AI architectures directly into an operational UX platform. There is a general sense that the industry is approaching a tipping point—technologically and culturally—but still no clear sense of when AI will meaningfully replace human decision-making in environments such as SVoD personalization, live broadcast, and ad decisioning. One prediction, championed by Nvidia CEO Jensen Huang, is that every IT department…