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Aggregated services risk becoming second class

Aggregation has ebbed and flowed in pay TV ever since it started over half a century ago in the US and at present the tide is on the way out with the impending launch of D2C (Direct to consumer) streaming services by major studios or content houses such as Disney and AT&T’s WarnerMedia. There are also other major tectonic forces operating, notably the ambitions of Amazon, Apple and Google in particular to assume the aggregator role, along with the rise of Android TV as a platform giving smaller pay TV operators a leg up by being able to embrace apps within their branded offerings. The integration of these forces does suggest though that we are entering a two-tiered era where…

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