The tenth edition of Amagi’s FAST (free ad-supported streaming TV) report is overly optimistic for Faultline’s tastes. While at first glance appearing like an ode to FAST’s success, the report relents that all this is mostly wishful thinking. Amagi anticipates the FAST format to lead in revenue generation compared to its counterparts—something that FAST marketers have been claiming for years now, and that we have yet to see fully materialize. The report argues the appeal of FAST is the ability for advertisers to target niches, which bring higher rates of conversion. It also pushes for advertisers to use “inventive” formats to boost advertising revenue. While we agree with the niche argument (hence the strength of groups like the Independent Streaming…