The latest edition of Amagi’s overzealous Global FAST Report says that Europe is coming up as a FAST-hungry region, in large part due to the economic challenges currently faced across the continent. FAST ad impressions across the streaming format in Europe increased by nearly 100% year on year (YoY) in Q3 2022, while channel deliveries increased 90%, according to the US-based/India-founded broadcast and ad tech vendor. However, the full picture reeks of a panic-stricken gold rush, with total viewership time increasing and average watch session duration increasing at far slower rates – 51% and 33%, respectively, over the same period. If we compare the European numbers to last year’s Global FAST Report, we can see that the key statistic of…