If there is one company that comes to mind as the recent punching bag for the ad tech industry as it clocks onto FAST (free ad-supported streaming TV), it is Amagi. Alongside Wurl, the playout vendor is seen as one of the early pioneers of the FAST format, making it a prime target for new entrants which have regularly jibed at both vendors’ preferences for end-to-end lock-ins on the pages of Faultline. These supposedly anti-modular offerings are slandered for removing freedom of choice from the customer and stoke the fire for the age-old critique “jack of all trades, master of none.” But amid the legitimate arguments, it can be hard to read how much of this hate is merely a…