There has been a lot of noise this week around Amazon Prime – named by the Wall Street Journal as preparing a global 200 country roll-out; cited chasing key sports rights and launching its original programming in the form of The Grand Tour, an upmarket remake of the massively popular Top Gear, the world’s most popular non-fiction video export. From the American market, it may seem obvious what it is doing and analysts there have said it plans to go up against content giants like ESPN, DirecTV and Netflix, and in a way it does, but our take is that this is all about what happens outside of the US. It would be madness to buy tons of US sports…