Anvato hits Europe, leads on advertising stitching, OTT

The “end to end” OTT business seems to be an area that has venture capitalists enthralled right now and there are new arrivals entering this market every week. One company we met last week is not new, but a new arrival in Europe, Anvato – already strong in among broadcast players in the US. We have pointed out once or twice before how there can be no room for 30 or so companies who all claim to offer the same thing. They need to differentiate from one another, have a “rock solid” route to market, which doesn’t mean gaining one customer, which it supplies end to end, and then hanging on trying to please that customer until they come across…