Advertising markets may be down, and online advertising may be off a touch, but that’s not stopping T-Mobile’s ambitious plans to increase its customer base in the US and it has planned a 1 billion impression assault on the market thought AOL’s Platform A over just a two day period.
Platform-A is the combination of all the advertising technology and experience that AOL has bought and built over the years and it is claiming it can reach 90% of all online US consumers through both AOL owned-and affiliate sites in the Advertising.com third-party network.
The campaign of course is all about the T-Mobile Android G1 phone, putting it in front of 81.5 million online denizens, who will be battered into submission and buying the new phone over a 48-hour period.
Platform-A is a merger of AOL’s advertising business, Advertising.com, Tacoda, specialists in behavioral targeting and Quigo which focuses on content targeted advertising.