A flimsy survey-style report on the digital advertising market in Japan and Asia Pacific (JAPAC) has found that despite some green intentions, many vendors are expecting their peers to do the heavy lifting. The report, published by ExchangeWire in partnership with supply-side platform (SSP) OpenX, finds that sustainability is less of an issue in the world’s most populous region than it is in other leading economic markets. While surveys never provide as much insight as quantitative data, they can still provide some insight into where the industry is at. The survey found that 47% of budget in the advertising ecosystem in JAPAC is earmarked to be allocated to carbon-neutral partners over the next year. Equally, almost half of the respondents…