Apple is fighting tooth and nail to get record labels to embrace its Spatial Audio format, announcing that any tracks streamed in the format will generate up to 10% more royalties than standard audio files. Considering the vast sums that Apple has already spent promoting the format over the past two and a half years, this suggests that uptake by users has still not met internal targets, with a new financial carrot required to encourage record labels to promote it, too. Spatial Audio is Apple’s own-brand spherical audio format, which takes stereo surround sound standards 5.1 and 7.1, channel formats like Dolby Atmos, as well as ‘objects’ (distinctly placed single sources of sound), and combines these to create a 360-degree…