Set top giant Arris plans to integrate a newly launched English soccer fan OTT TV service into its hardware later this year, giving its 1,700-strong operator, telco and broadcaster customer base the option to offer the Ultimate Football Fans (UFF) app to subscribers. The strangest thing for us about this announcement is how a set top manufacturer has jumped into the rapidly growing fan TV game ahead of the likes of Amazon, Facebook and Twitter, which have all expressed their intent to challenge the traditional providers of sports content. Vlogging channels run by soccer fans might seem like a niche market, but today they rack up some 55 million monthly views across social platforms, with success stories such as London-based…