From the outside looking in, French video software company Ateme is enjoying a marginally improved 2025 compared to last year. The first six months of the year have seen an uptick in revenue of almost €1.2 million ($1.4 million)—putting the business on track to end the year in the mid-90-million-euro range, unless it can secure another post-IBC bump. While revenue stabilization is a reason to celebrate in the current media and entertainment economy, one trend to be concerned about is Ateme’s drop-off in monthly recurring revenue (MRR). In 2023, Ateme said it was on track to achieve €3 million ($3.5 million) in MRR by 2024—a target it failed to deliver. Now, the company’s long-term guidance is to generate €4 million…