A little behind the June 2024 deadline, Brazil’s Digital TV Forum—the SBTVD—has concluded tests for the physical layer of the country’s next-generation TV 3.0 hybrid broadcast standard – opting to recommend the adoption of ATSC 3.0 transmission technologies over Advanced ISDB-T. Faultline correctly predicted this outcome, and it was not a difficult call to make, unlike the many months of scrupulous field testing between December 2023 and May 2024, ahead of the first broadcast pilots for TV 3.0 set to commence in 2025. Pending an official stamp of approval from the President of Brazil, based on the SBTVD Forum’s recommendation, it ends speculation over the two-horse race between these contrasting transmission technologies. Any U-turn at this stage is highly unlikely,…