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ATSC spells out 3.0 benefits, tells why it spurned HbbTV for interactivity

It has been a long road to ATSC 3.0 spanning 10 years and only coming to an end in the US after the FCC finally agreed in February 2019 to start accepting license applications from broadcasters. This comes two years after the formal standardization was completed as Seoul Broadcasting System (SBS), Korean Broadcasting System (KBS) and Munhwa Broadcasting Corporation (MBC) launched the world’s first terrestrial ATSC 3.0 broadcast network in time for the 2018 Winter Olympics. Now the stage is set for US deployments and therefore ATSC 3.0 will loom large at NAB 2019, with a strong focus on support for interactive and hybrid services. ATSC 3.0 accomplished roughly what DVB-T2 does in Europe when combined with the HbbTV 2.0…

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