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AVoD fuels Chinese OTT explosion

Replication can be a form of flattery and it is certainly uncanny how similar predictions of both OTT revenue and subscription growth in Asia Pacific made by Digital Research in its latest report are to numbers we published over a month ago in our forecast, The rise in SVoD viewing to swamp traditional TV by 2023. We hope this makes them more likely to be right, rather as a weather forecast is said to be most reliable when all the major global forecasting models are aligned. But it could also reflect the strength of our arguments underlying the numbers, which have been widely reported in the five weeks since that report was published. The reports had different scope, with ours…

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